Informed choices: building lasting memories
We want people to see only appropriate marketing and promotional materials, leading to informed choices.
Continued promoting DrinkSmart™ our global platform for communicating with legal-purchase-age consumers about responsible consumption
Consumer information: staying smart
DrinkSmart is our voluntary strategy for responsible enjoyment. This global platform shares content to help legal-purchase-age customers make smarter decisions.
Ran a DrinkSmart campaign in Japan with a reach of 28 million across
diverse platforms, including newspapers, digital media and its own
dedicated website
More information: including everyone
We’re always looking to include everyone’s preferences by offering lower alcohol/alcohol-free products and cocktail recipes.
Added consumer information to an additional 277 SKUs, with 8% of our shipped volume featuring updated labels
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